It’s POP QUIZ time!
Now, here's the answer to that big question...
What’s your number one asset as a real estate sales professional?
The number one thing you should be focused on growing each and every day is this… your buyers' list!
You should be growing this list every single day.
Now, whether or not you agree I would challenge you to check out this entire post because I’ll walk you through five reasons why many sales trainers believe this to be true.
Reason #1: When done correctly, it’s absolutely the fastest way to attract clients who can and will close quickly.
Many agents over the years have put together deals in a matter of days or weeks.
Reason #2: 20-40% (OR MORE) of the buyer leads you generate following our process will be what we call “sellers in disguise”, which means you’ll have the opportunity to create multiple transactions from a single lead or prospect.
For example, many ‘buyers’ looking online may also currently own a house or condo that they’ll need to sell in order to purchase their next home.
Even if they're from up north, you may be able to refer them out to a local agent and generate a referral fee.
Reason #3: You can sell more houses with the push of a button.
Obviously, you still have to meet with interested parties, show houses etcetera, but what I mean is, once you’ve built and continue to build your list, you can get clients chasing you simply by sending carefully crafted emails.
Sending an email… crafting it correctly and done correctly, you’re going to get people chasing after you... emailing, calling, texting you, wanting to do business with you.
Reason #4: You can leverage your buyers' list to demonstrate value on listing appointments.
It’ll differentiate you from your competition and demonstrate to the potential seller your ability to market their home. I mean, particularly on expired listing appointments, and just in general, a lot of the general public thinks that the reason homes don’t sell is because they weren’t marketed correctly.
Now, that is definitely a reason, but it’s not the only reason. When you show them your buyers list, what you’re demonstrating is that you’ve got an ability to market and that you can do everything possible to expose their property, their listing to the greatest number of potential buyers possible.
It takes away a major, major objection, and it’s also something that the vast majority if not all of your competition isn’t doing.
Reason #5: You can leverage your buyers' list to attract sellers to you. For example, take that list, leverage that list, and go out to acquire and attract new construction builders. By targeting builders in your area, you may end up with several transactions each year from just one seller client.
And this can all be made possible because you built, and continued, consistently and continually to build your buyers list. You can demonstrate value to potential sellers, and in this example, new home builders. The principle works with any type of seller.