Blogging is a great way for real estate agents — and really, any business owners — to attract new clients and customers.
But, you can’t throw up a blog every few months and expect to see results. A successful blog is the result of knowledge and commitment.
Here are eight ways to make your blog a must-read destination.
1. Create unique content
If your website has the same content as 10,000 other blogs, why and how will readers come to you? The trick is to find a content niche and unique voice that distinguish your blog from others in your field.
And even though the aim is to sell your services or products, don’t crowd your blog with your goods, achievements, and why you’re the best at what you do. It sounds like bragging, and readers don’t like it.
Instead, provide educational, data-driven, and provocative information. Readers will be grateful, return to your site over and over, and share information you provide.
2. More is more
The more you blog, the more successful your blog will be. A HubSp...